2826 Old Lee Highway, Ste 250 Fairfax, VA 22031
Call Today (703) 854-1298 | Se Habla EspaƱol

Well, does this call for debate or clarification? I am only

How to end the debate on

Canada Goose Outlet One of the biggest debates in the marketing and advertising circuits for a while has been on what makes a brand cultish? Canada canada goose outlet store new york Goose Outlet

canada goose coats on sale Any popular brand, which is not cultish, is generally considered an Iconic brand. Well, does this call for debate or clarification? I am only qualified to do the https://www.beachcottage.ca former, let me try and put forth my understanding and learning before I let others to vent theirs. canada goose coats on sale

canada goose store Whether the brand has a cult / iconic status or not, it must canada goose outlet houston definitely stand the canada goose jacket outlet toronto test of time. Both these canada goose premium outlet statuses demand a brand to stand for values beyond functionality and must be rooted canada goose outlet near me in popular culture and find a place in people’s lives over a long period of Cheap Canada Goose Coats time. canada goose store

canadian goose jacket Cult Brands: Apple, Volkswagen, Harley Davidson, Star trek and Benetton. canadian goose canada goose outlet niagara falls jacket

canada goose deals The word “Cult” originated from Latin word “Cultus” meaning worship or religious practice. And by extension it had started to connote the cultural aspects of religion like rituals, ceremonies, myths and personal sacrifices, miracles etc. Only later “Cult” started being associated with obsessive to faddish canada goose outlet in canada devotion to a religious myth or a religious leader or object of such devotion. canada goose outlet online store canada goose deals

Now let’s look at contemporary meaning of “Cult” in the context of brands:

canada goose black friday sale canada goose outlet store toronto Cult brands are the brands that dare to be different and celebrate that difference, and therefore possess the power of the loyalist, who come together on a common ground for the common values and ideologies. canada goose black friday sale

canada goose clearance sale Cult brands are the brands, which are more evolved to just canada goose outlet paypal talk about functionality, or the benefits of the category they peg themselves much higher in the human value canada goose uk site systems, like upholding truth, honesty, simplicity, canada goose outlet jackets perfection and goodness. They intelligently tap into innate reserves of human consciousness. canada goose clearance sale

canada goose clearance “Star Trek” became a cult by being a crusader of human rights, by juxtaposing humans and aliens, war and peace, racism and space born humanitarians, all in an adventure story of planets and space. canada goose clearance

Canada Goose online Volkswagen” achieves with Beetle, all with utter common sense and Harley with its irreverence sense of fantasy and adventure. Apple does this with its childlike simplicity and perfection, producing canada goose outlet london magical joy to the end user. Canada Goose online

Canada Goose sale Now try to fit any canada goose outlet factory Indian canada goose outlet michigan brands? Mahatma Gandhi? Osho? Thums Up? Old Monk? Royal Enfield? Rajinikanth? Mona darling? It’s your turn to pick. Canada Goose sale

canada goose coats Iconic Brands: Coca Cola, Nike, McDonalds, Lego, Rolex, BMW Mini, Marlboro and Vespa. canada goose coats

Canada Goose Parka A purist definition of “Icon” means an image; a representation of a sanctified personage; an important and enduring symbol; an object of great attention and devotion. Canada Goose Parka

buy canada goose canada goose outlet legit jacket cheap As mentioned earlier Iconic Brands possess the ability to transcend from product benefits, to canada goose outlet orlando become canada goose victoria parka outlet part of people’s lives and of their popular culture. And they also have the ability to tap into collective desires and anxieties of people. For instance Rolex taps into the desire to be successful, Coca Cola taps into the emotion of happiness, Marlboro into the need of freedom, Lego into the need of imagination for children. buy canada goose outlet montreal canada goose jacket cheap

cheap Canada Goose Therefore, the brands endure as long as the human needs exist, and over a period of time they become synonymous with the values to become “Objects official canada goose outlet of desire canada goose outlet shop or devotion. cheap Canada Goose

canada goose Let’s try to fit some Indian brands: Tatas? Amitabh Bachchan? Sachin Tendulkar? canada goose

Canada Goose Jackets Godrej? Raymond’s? Wills? Bajaj? Hero? Scooty? Nalli’s? MTR? Canada Goose Jackets

buy canada goose jacket While there will be less debate on what makes a brand Iconic or Cult like, I recon there will be a heated debate on which Indian brands can make it to the list buy canada goose jacket.

Leave a Comment

You must be logged in to post a comment.